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Panther East Privacy Policy

Effective Date: March 1, 2010

Black Cat, Inc. d/b/a Panther East (“Panther East”, “us” or “we”), the owner and operator of the website located at www.panthereast.com (the “Website”), respects your privacy and is committed to protecting your personal information as set forth in this privacy policy (this “Privacy Policy”).

1. Information Collection & Use

Registration

In connection with your registration, you will be asked to provide us with certain personal information, including your name, address, email address, telephone number, and other personally identifiably information (“Personally Identifiable Information”). This Personally Identifiable Information will be used to provide you with the information concerning products and services you specifically request.

If you have elected to receive news and product information concerning Panther East and the Website, we may use your email address to send you news and product information concerning Panther East and the Website. You may opt out of receiving periodic news and product information updates by logging in and editing your profile on the Website.

Customer Service

We will also communicate with you in response to your customer service inquiries and to manage your account. We will communicate with you by email or phone.

Preferences Profile

As is true of most websites, we gather and store certain information automatically. This information includes internet protocol (“IP”) addresses, browser type, internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data.

We store information that we collect through cookies, log files, and third party sources to create a “profile” of your preferences. We use this information to learn about your interests in order to improve the content and overall user experience of the Website for you.

We do not share your profile with other third parties, other than our third party service providers for the purpose of providing services to us.

We use both session ID and persistent cookies on Website. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. If you reject cookies, you may still browse the Website, but your ability to use some areas of the Website may be limited.

2. Information Sharing and Disclosure

Personally Identifiable Information

We will not provide any Personally Identifiable Information to any third party, other than our third party service providers for the purpose of providing services to us. We do not share your credit card information or PayPal® account information with any third parties other than those third parties who process payments on our behalf.

Legal Disclaimer

We reserve the right to disclose your Personally Identifiable Information as required by law or when we believe that disclosure is necessary to protect person, property, or our rights and/or to comply with a judicial proceeding, court order, or legal process served on Panther East and/or as permitted by applicable laws.

Business Transfer

If Panther East merges with or is acquired by another company or sells some or all of its assets, Panther East has the right to transfer your Personally Identifiable Information in connection with any such merger, acquisition, asset transfer or other similar business transfer without notice to you.

3. Access to Personally Identifiable Information

If your Personally Identifiable Information changes, you may correct or update your Personally Identifiable Information by logging in and making the change to your account. If you wish to remove/deactivate your account, you may do so by contacting Panther East via phone or email listed below.

Security

The security of your personal information is important to us. When you enter sensitive information on our billing, shipping, and order confirmation pages, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.

5. Changes in this Privacy Policy

If we decide to change our Privacy Policy, we will post those changes to this Privacy Policy, the homepage, or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this Privacy Policy, we will notify you on this Website page.

By using the Website, you consent to the collection and use of information as set forth in this Privacy Policy.

6. Contacting Us

You can let us know at any time if you no longer wish to receive information from us, or if you would like your Personally Identifiable Information to be deleted, by sending an email to or calling 1-800-620-7928.

If you have any questions or suggestions regarding our privacy policy, please contact us at:

7. Material Changes since Effective Date.

This Privacy Policy was last updated on March 1, 2010.